Building in public

Creating with Claude Blog

Tutorials, project walkthroughs, tool announcements, and the real story behind building with AI.

July 2026 · Insights

The question nobody asks before starting an AI project

"What should I build?" isn't the right first question. The real one shapes every decision that follows — and most people skip it entirely.

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July 2026 · Insights

AI made me a better writer — not the way you think

AI didn't make my writing faster. It made my thinking sharper. Having a collaborator who challenges every assumption changed how I approach the craft.

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July 2026 · Insights

What happens after the first win

Your first successful AI project is intoxicating. The second one is where most people stall. The momentum problem nobody warns you about.

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July 2026 · Insights

Why the best AI creators will never call themselves prompt engineers

Prompt engineering matters. But the people building remarkable things with AI bring something prompts can't teach — domain expertise and taste.

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July 2026 · Insights

Three conversations that changed how I use Claude

Not tips or techniques — three moments where I realized I'd been thinking about AI collaboration wrong. Each shifted something fundamental.

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July 2026 · Insights

Context is the skill. Prompting is just the syntax.

The internet is full of prompt templates. Most produce mediocre output. The real skill isn't in the prompt — it's in the context you bring.

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July 2026 · Insights

I wrote a book with AI without letting AI write the book

Claude didn't write my book for the same reason a table saw doesn't build a cabinet. The tool does work. The craftsman makes decisions.

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July 2026 · Insights

The 80% problem

AI gets you to 80% terrifyingly fast. The last 20% is where all the value lives — and where most people stop.

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July 2026 · Insights

AI doesn't replace expertise. It amplifies it.

The people getting the best results from AI aren't prompt engineers. They're domain experts who learned to bring what they know to the conversation.

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July 2026 · Insights

Your first AI project should scare you a little

The safe first project is the dangerous one. If your first build doesn't make you uncomfortable, you've picked the wrong project.

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July 2026 · Insights

Most people use AI like a search engine

The gap between asking AI questions and building things with AI is enormous. Most people never cross it — and never discover what's on the other side.

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July 2026 · Insights

The moment I stopped prompting and started building

Most people use AI to ask questions. The real shift happens when you stop researching and start building — and it changes everything.

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July 2026 · Free tools

"What Should I Build?" — A Generator for Your First AI Project

The hardest part of building with AI isn't the building. It's picking a first project small enough to finish and useful enough to matter. This tool picks it with you.

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July 2026 · Free tools

Trust, But Verify — The Checklist That Keeps AI Honest

AI is confident whether it's right or wrong. After 30 years in cybersecurity, I have a habit for that. Here's the verification checklist I use on every output that matters.

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July 2026 · Free tools

Are You Ready to Build With AI? Score Yourself Honestly

Before you build anything with AI, it helps to know where you're starting from. A short self-assessment that tells you exactly where to begin.

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July 2026 · Free tools

Teach Your AI Who You Are — Once

Custom instructions are the highest-leverage five minutes in AI. Most people never set them up. This worksheet builds yours step by step.

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July 2026 · Building in public

Anthropic Redesigned the App Eleven Days Before My Book Launch

A book about working with Claude, broken by Claude changing — with the files already built and the launch date set. Here's what the fix looked like, and what it taught me about writing about software in print.

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July 2026 · Free tools

Stop Writing Prompts From Scratch — Start a Prompt Library

The difference between people who get great results from AI and everyone else usually isn't skill. It's that they stopped starting over. Here's the starter kit.

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July 2026 · Free tools

The Real Math of Self-Publishing (and the Calculator That Does It For You)

POD or print run? KDP royalties or unit economics? I built a calculator that answers the question every first-time author asks — what will this actually cost me?

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